Frosted Flakes – Mission Tiger
What We Did
Red Summit teamed up with Kellogg’s and Weber Shandwick for a series of videos for Mission Tiger, a philanthropic project by Frosted Flakes to support sports at schools across the country. We travelled to various cities to follow Tony the Tiger as he and a special guest visited schools in need. In Camden, NJ, Ben Simmons of the Philadelphia 76ers surprised the students at Cooper’s Poynt School, and in Baltimore, MD, former Raven’s player Ed Reed led a pep rally at Kipp Academy. Most recently former running back LaDainian Tomlinson visited three middle schools in El Paso, TX with Tony in partnership with Dick’s Sporting Goods.